Why use a satisfaction survey?

19 Dec

Importance of customer feedback

In an economically tense context, the competitive position of companies no longer depends solely on their ability to mobilise resources, but also on their ability to manage increasingly close interdependent relationships with their partners and customers.

Good relationship management can be a decisive competitive advantage. It is therefore essential to have precise and regularly updated indicators in order to monitor customer feelings, anticipate their behaviour and take appropriate measures to meet their expectations.

Author: Testeur TESTNOM